The 11th annual White Lake Business Expo, held on March 23, 2024, from 8 a.m. to 12:30 p.m. at the Whitehall High School gym, offered an energetic and fun-filled opportunity for visitors to explore the diverse products and services provided by local businesses.
Expo history
A pivotal event in the White Lake Area, the expo has a rich history of connecting local businesses with the community and fostering economic growth. Since its inception, the expo has annually provided a dynamic platform for businesses to showcase their services and products, demonstrating the vibrant entrepreneurial spirit of the region. Over the years, this event has grown not only in scale but also in significance, reflecting the evolving business landscape and the increasing importance of local commerce in sustaining community vitality.
From its modest beginnings, the expo has become a much-anticipated event, drawing attendees from across the state and beyond. It has effectively highlighted the diversity and innovation of local businesses, from artisan crafts to cutting-edge services, thus playing a crucial role in promoting local shopping and encouraging economic development. The expo’s history is a testament to the community’s resilience, adaptability, and commitment to supporting one another, making it a cornerstone event that celebrates the essence of the White Lake Area’s business community.
Excellent turnout and support
The event was organized by the White Lake Area Chamber of Commerce (https://www.whitelake.org/) and offered free admission to the public. It ran concurrently with the Montague-Whitehall Rotary (https://portal.clubrunner.ca/3323) Pancake Breakfast, enhancing the community spirit and providing a comprehensive experience of what the White Lake Area has to offer. Over 632 attendees had the chance to win prizes and engage directly with the 48 local businesses participating, making it a prime event for community interaction and business promotion.
The expo received strong support from the local business community, with sponsors across various tiers, including gold sponsors like Coldwell Banker Woodland Schmidt and Rant Insurance Group, showcasing the collaborative effort to highlight and promote local commerce. This event was not just about business promotion; it also served as a platform for community engagement, allowing businesses to demonstrate their contributions to the local economy and the quality of life in the White Lake Area.
In addition to the business expo, the White Lake Area Chamber of Commerce hosts a variety of events throughout the year aimed at bringing together the community, visitors, and businesses. These include community festivals, arts and culture events, and chamber events designed to foster networking, community spirit, and economic growth. The chamber’s role in organizing such events underlines its commitment to supporting the local business ecosystem and enhancing the area’s appeal as a vibrant community and tourist destination.
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