The City of Montague Downtown Development Authority (DDA) meeting on February 19, 2026 focused on important decisions that will impact the future of downtown Montague. Discussions included financial adjustments with Bardic Wells Meadery, plans to improve ADA compliance, and projects that will enhance the city’s infrastructure. These decisions are crucial to Montague’s growth and the success of local businesses.
Key Decisions and Discussions
Approval of January 15, 2026 Minutes
The minutes from the previous meeting were approved, allowing the session to proceed smoothly.
First Amendment to Promissory Note – Bardic Wells Meadery
The DDA reviewed the proposed changes to Bardic Wells Meadery’s promissory note. This amendment includes a tiered payment structure with monthly payments starting at $50, increasing to $400 by 2027. The business will also be required to provide monthly sales records and an updated business plan.
Why It Matters:
This amendment gives Bardic Wells a manageable repayment path while ensuring the DDA can track business progress and protect its investment.
What’s at Stake:
If the amendment is signed, Bardic Wells will remain on track with its repayments. If not, the business faces the original, more restrictive loan terms, which may hinder growth.
Community Impact:
Steven Haystead, owner of Bardic Wells, said, “The proof is in the pudding,” implying that the additional requirements should not be necessary if he is able to make the payments as agreed, highlighting his confidence in the business’s ability to meet financial obligations.
DDA Approval and Next Steps:
The DDA has approved the First Amendment to the promissory note. The amendment will now need to be signed by both Steven Haystead and DDA Chair Clarissa Moon before it becomes final.
Priority Project List – Shaping Montague’s Future
The DDA discussed and ranked top priority projects to guide downtown development, including installing prominent parking signs, upgrading streetscapes, and expanding the farmers’ market.
Why It Matters:
These projects will make downtown Montague more accessible and inviting, enhancing the city’s infrastructure and supporting local businesses.
What’s at Stake:
Successful implementation will revitalize the downtown area, attracting more locals and tourists. Failing to prioritize these projects could result in missed funding opportunities and stunted growth.
Community Impact:
A DDA member emphasized, “These projects are about positioning Montague for the future,” underscoring the role of infrastructure improvements in supporting business growth and creating an appealing space for visitors.
Business Scavenger Hunt – A Fun Way to Drive Business
The DDA explored the idea of hosting a Business Scavenger Hunt, designed to engage local employees and visitors while promoting downtown businesses. Participating businesses will offer prizes and discounts to scavenger hunt participants.
Why It Matters:
This event offers an innovative way to increase foot traffic and drive business to local shops. It’s a fun way to support the downtown community and boost sales.
What’s at Stake:
If successful, the scavenger hunt could become an annual event, drawing more visitors and benefiting local businesses. If participation is low, it might not generate enough excitement or engagement.
Community Impact:
Miranda Coombs, DDA and owner of Busy Bee Cafe said , “Last year, it brought in so many new faces to our shop,” demonstrating how the scavenger hunt can bring tangible benefits to businesses and strengthen community ties.
ADA Compliance – Enhancing Accessibility in Montague
Frank Hollister, a local resident and wheelchair user, brought up the issue of ADA compliance during public comment at the City Council meeting on February 16. City Manager Jeff Auch mentioned the discussion again during the DDA meeting on February 19, suggesting that the DDA could create a fund to help businesses make necessary accessibility improvements, such as widening doorways or updating bathrooms.
Why It Matters:
ADA compliance ensures that Montague’s downtown is inclusive and welcoming to all. Addressing accessibility needs helps businesses meet legal standards while also attracting a wider audience.
What’s at Stake:
Incorporating ADA compliance into the DDA’s funding programs will help businesses make the necessary upgrades. Without this support, businesses may struggle to meet accessibility standards, potentially losing customers or facing legal challenges.
Community Impact:
Laura LaGuire commented, “This could make a huge difference for small businesses, especially in older buildings.” Her statement reflects the challenges business owners face when trying to update historic buildings to meet modern accessibility standards.
Next Steps and Takeaways
- The DDA will finalize plans for the Business Scavenger Hunt and reach out to businesses for participation.
- ADA compliance funding will be further discussed, with potential changes to the facade improvement program to include accessibility support.
- The DDA is awaiting final signatures for the promissory note amendment with Bardic Wells Meadery.
As these discussions unfold, Montague’s downtown development continues to take shape, with a focus on creating a thriving, inclusive, and vibrant community. These decisions will have a lasting impact on Montague’s growth, ensuring it remains a welcoming place for both businesses and residents.
The next meeting is scheduled for Thursday, March 19, 2026, at 8 a.m.
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