This new series of articles on the CatchMark Community website is made possible through a collaboration between CatchMark and the White Lake Chamber of Commerce. With the help of Stephanie Ware, Director of the White Lake Chamber of Commerce, we’ll be diving into the history found just down the road from our building. Some stories in this series will revisit important moments we’ve covered before, while others will introduce brand-new information never shared until now. Tune in and keep an eye out for our series, “White Lake History.”
Burning of the Franklin House
During a recent visit to the White Lake Chamber of Commerce, Stephanie Ware shared some fascinating new photos with us featuring the Franklin House fire. In this article, we’ll revisit that historic event—this time with new images that bring the story to life once again.
A Fiery Night in White Lake
On the cold night of February 28, 1961, Montague faced a terrifying event that changed the town forever. The Franklin House Hotel, a historic building over 80 years old, caught fire. Flames quickly spread through the large wooden structure, turning the sky orange and threatening nearby businesses. Even with four fire departments on the scene, the building was completely destroyed.
A Race to Stop the Flames
Firefighters from Whitehall, Montague, Muskegon, and Muskegon Heights worked together to battle the flames. However, freezing temperatures made their efforts harder. Water sprayed on the building turned to ice. Firemen were forced to chop holes into the walls to get water inside. Despite their hard work, the fire raged for hours. Strong winds pushed the flames dangerously close to other parts of downtown Montague.
A Landmark Lost in History
The Franklin House was more than just a hotel. Built in 1873 by a Civil War veteran named Captain Armstrong, it once stood as a symbol of success and growth. Over the years, it hosted traveling performers, important meetings, and visiting families. Some locals remember it as a place filled with memories and old-time charm. Losing the Franklin House felt like losing a piece of Montague’s identity.
Lessons and Lasting Impact
After the fire, damage was estimated at $75,000—a huge loss at that time. Thankfully, no one was seriously hurt. Still, the town felt the emotional weight of losing such a major part of its past. Today, people remember the fire not just for the destruction, but for how it brought communities together. The blaze reminds White Lake residents of their shared history and the importance of protecting it.
