The White Lake Area Chamber & Visitors Bureau proudly presents the 72nd Annual White Lake Area Christmas Parade on Saturday, December 6th at 2:00 PM, sponsored by our Shepherd & Shepherd Law. Festive entries will make their way from Whitehall to Montague along Business-31, bringing holiday cheer to families lining the route. The American Legion and VFW will again lead the parade.
The Chamber is pleased to announce that the 2025 El Award recipient, Brad VanBergen, will serve as Grand Marshal, with Erika VanBergen joining him for this special parade celebration.
More than 50 floats and marchers from local businesses, nonprofits, and community groups will bring the magic of the season to life. Adding to the excitement, the spirited Montague and Whitehall High School marching bands will fill the streets with festive music.
As the Grand Finale, Santa Claus will make his much-anticipated entrance with support from our Santa Sponsor, Lighthouse Title Agency—White Lake, LLC, and will ride in style courtesy of Country Dairy Inc. Following the parade, Santa will greet children outside Montague City Hall on Ferry Street. Additional Santa visit hours will be available on Fridays and Saturdays throughout December—please contact the City of Montague for the full schedule.
For those unable to attend in person, our Livestream Sponsor, WinBerg Construction, has partnered with CatchMark Technologies to provide an online broadcast of the parade.
A cherished community tradition, the White Lake Area Christmas Parade is a joyful celebration of “small-town America” and a wonderful way to kick off the holiday season with family, friends, and neighbors. For more information or to register a parade entry, please contact the White Lake Area Chamber & Visitors Bureau at 231-893-4585 or visit www.whitelake.org.
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